Web3 Marketing - Stefan Furcoi

Stablecoin payout

Stablecoin payout pilot framework for marketing teams: how to turn payouts into trust, retention, and proof

A research-backed stablecoin payout pilot framework for marketing teams, covering creator payouts, affiliate commissions, contractor payments, trust, off-ramps, compliance, and continuance metrics.

Web3 Growth

Crypto-native positioning strategies that actually survived market contact

Crypto-native positioning works best when protocols, DeFi products, tokenized asset platforms, and consumer Web3 brands turn technical features into clear market promises: lower friction, better trust, measurable efficiency, safer incentives, and useful ownership.

Image depicting web3 activated users shaking hands in a digital environment after a successful transaction

Web3 Marketing

First successful transaction as a Web3 activation metric

First successful transaction can be a strong Web3 activation metric when it is confirmed, value-relevant, cleaned for fake activity, and predictive of retention.